We Love Where We Ride

SHIFT CYCLING CULTURE - WE LOVE WHERE WE RIDE
Video for Shifts We Love Where We Ride-series. No need to travel far to love where we ride.
Shift Cycling Culture is a network of individuals from the cycling industry and community that question why we are not addressing the environmental impact of our cycling culture. We all love where we ride, but we seem to forget that everything we manufacture, buy and use to pursue our passion has an impact on that same environment we love to ride in. If we love where we ride, why not act accordingly?

YEAR:	2019
LOCATION:	Berlin
CLIENT:	Shift Cycling Culture